IRINA LOBYK

PERSONAL
STYLIST IN DUBAI

ABOUT ME
My name is Irina Lobyk. I am a personal practicing stylist. I founded the clothing brand "Shade of Love" in Dubai for girls and women who love to look stylish in any situation.

I live and work offline in Dubai and online worldwide. For over 5 years, I have been working with the wardrobes of successful individuals.

My main goal is to ensure that when you open your closet, you can always create your own look for any life situation. Together, we don't just select clothes; we shape a functional style.
ABOUT ME
My name is Irina Lobyk. I am a personal practicing stylist. I founded the clothing brand "Shade of Love" in Dubai for girls and women who love to look stylish in any situation.

I live and work offline in Dubai and online worldwide. For over 5 years, I have been working with the wardrobes of successful individuals.

My main goal is to ensure that when you open your closet, you can always create your own look for any life situation. Together, we don't just select clothes; we shape a functional style.
MY TASKS
Teach you to love your wardrobe and work with it.
Help you understand what "your" brands and "your" items mean.
Select a complementary cut for your figure that will accentuate your proportions.
Find your color palette that will give your skin a radiant and attractive look.
My main goal is to make sure that the selected items become your favorites and travel with you from season to season, year after year.

Style is the mood we convey through appearance.

Clothing is the tool with which we demonstrate personal style

SERVICES
Вы можете заказать отдельную услугу или скомбинировать несколько для более эффективной работы над вашим гардеробом.
SERVICES
Wardrobe analysis is the first step to begin working with your wardrobe. I help you maintain current items and showcase new combinations.

This service is suitable for you if:
  • You often buy clothing but don't know how to mix and match it with what you have.
  • You want to continue wearing over half of your wardrobe.
  • You want to understand which clothing, shoes, and accessories should definitely be removed from your wardrobe and which ones can be revitalized by a tailor.
During our meeting, I go through items from one season, sort through your clothing, and provide recommendations on their relevance, fit, and style. I create new stylish combinations from your existing wardrobe within your preferences. It's essential to me that you view your familiar wardrobe comprehensively and logically and grow to love your reflection in the mirror.

At the end, you will receive a detailed shopping list with descriptions of specific items that are advisable to purchase to complement your wardrobe.

Wardrobe Analysis lasts up to 4 hours.

This service is available in Dubai offline and online worldwide.
Shopping assistance is theis the next service after the "Wardrobe Analysis," where we will acquire the missing pieces for your dream wardrobe.

Shopping Assistance can be a standalone service if your request is to create a new wardrobe capsule. If we have met for wardrobe analysis before, the new capsule will complement the items you already have in your wardrobe.

Here's how Shopping Assistance works:
  • We determine the shopping day.
  • I send you an online questionnaire.
  • You specify your shopping budget.
  • We have a detailed discussion to further understand your request, your style habits, and preferences.
  • 2-3 days before our meeting, I do pre-shopping to save time and effort during the shopping process. Your participation in pre-shopping is not required.
If your shopping budget is up to $3,000, we meet on the appointed date and follow the route I have specially prepared for you.
If your budget is $5,000 or higher, you have the unique opportunity to use the VIP fitting room service at The Dubai Mall. For your convenience, a VIP room with a high level of service will be reserved – a separate cashier, restroom, cold and hot drinks, and the option for home delivery of purchases. But most importantly, you'll have the opportunity to try on a capsule of premium brands in one place, in the most comfortable conditions.

Shopping lasts up to 4 hours.

This service is available in Dubai offline and online worldwide.
This service consists of a custom-designed file that visually presents all the styling techniques and created outfits following the Wardrobe Analysis and/or Shopping Assistance.

Styling begins with creating outfits from the items we decided to keep during the Wardrobe Analysis and/or purchased during Shopping Assistance.
The file includes all the photos we took during the Wardrobe Analysis and/or Shopping Assistance.

I gather all the photos and completed outfits into a separate file that contains all the information about which colors and textures suit you and what clothing styles to choose. You can use this file in the future as a pocket assistant that will always be with you on your phone.

When you order both the "Wardrobe Analysis" and "Shopping Assistance" services, this service is complimentary.
Style book is is an individual consultation where, at the end, you receive a FILE that helps answer questions about your appearance:

  • How to accentuate your figure's strengths.
  • Which colors complement your complexion.
  • Which hairstyle/cut/styling would be more complimentary and why.
  • How to choose jewelry considering your natural features.
  • What to focus on when building your wardrobe.
  • You will receive specific examples of outfits that you can replicate.

Here's how it works: I send an online questionnaire, request a few photos, then create the file within 7-10 days and send it to you. After that, we have a call for you to ask any questions that may arise while reviewing the file.

File creation takes 7-10 days, and the call lasts 1.5 hours.
Photo Shoot Styling is suitable for those who have a photoshoot planned and need to create stylish looks that align with the shoot's objectives.

The minimum number of looks when booking this service is 2. Within this service, we discuss the goals and styling of the photoshoot with you, and we also select the necessary outfits. If your wardrobe is missing a specific item for styling the looks, we go shopping to complete the ensembles.
Event Attire is a service focused on creating a customized look for a specific event based on the client's request.

Within this service, we discuss the format and objectives of the event with you, as well as understand your role and tasks in this context. After determining the style direction, we put together the entire look: clothing, footwear, accessories, makeup, hairstyle, and manicure - everything should harmoniously complement each other, enhance your beauty, and at the same time, be suitable for the event.

The next step involves analyzing which items from your wardrobe can be used to create the look. We acquire the missing elements together, either online or offline. In the case of creating the look "from scratch," I inspect and select items in boutiques that can be purchased online or offline in Dubai, accompanied by me.

Throughout the entire process, we stay in touch, and decisions about the final look are made collaboratively.

This service is available offline in Dubai and online worldwide.
In addition to providing styling services, I also position myself as a blogger-influencer. I run an Instagram blog with approximately 15,000 followers.

I have my own vision of style and beauty, which I share on my blog. This encompasses not only clothing and footwear but also makeup, colors, aesthetics, and even the philosophy of appearances. In everything related to style, I have my own values and principles that I have adhered to for many years.

I am open to collaboration with advertisers, but it's important to me that my style philosophy and brand DNA align or are closely related.

I'm also happy to collaborate as a thought leader and influencer at events, advertising projects, and in the online space.
PORTFOLIO
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